Since the rise of the likes of Facebook, iPhones and Androids, everything has always been about on-the-go, efficiency, and "social". Social gaming has been the "in" thing recently with various developers competing to find the right, appropriate channel for them to integrate into; and Activision recently explained how they incorporated Facebook and Elite (basically the simultaneous connection where you can can make changes on your account from your mobile application or the website and they will appear in the game itself).
